I wanted this product to feel intentional and special. In order for a pee cloth to feel like a legit piece of gear, I needed to treat it like a real piece of gear - which means hiring artists to create custom prints.
Catching Up with Matt Rosefsky, MEDIC SOLO Disaster + Wilderness Medical School
What should everyone have in their first aid kit? Everything that one has been trained to use.
Catching Up with Chad North: Geargasm & UL Backpacking
For gear manufacturers, specifically cottage gear manufacturers, Geargasm is one of the very few places to get your product in front of your target audience.